MUMBAI: North America’s first and only touring electronic music festival experience, IDENTITY, will return this summer, visiting major amphitheaters in fifteen cities throughout July and August. IDENTITY will kick-off in the afternoon, running through into the night, and will be centered on each venue’s central amphitheater stage. The tour will kick off in Cincinnati, OH at Riverbend Music Center on Thursday, July 19. Gates will open at 2pm.

A $25 All-In early-bird ticket special will be available for a limited time when tickets go on-sale April 24, 2012 at 10am at http://www.ticketmaster.com, http://www.riverbend.org, and all Ticketmaster outlets including select Kroger stores. After early-bird tickets run out ticket prices will range from $40 to $60 (plus applicable fees). Dates, times and artists subject to change without notice. All events rain or shine.

IDENTITY’s line-up features the most cutting-edge acts in EDM presenting them in some of America’s most storied venues, arenas that were long reserved for rock bands.

Sweden’s Eric Prydz’s legendary Ibiza residencies, European festival smashes and chart-topping hits undoubtedly served as inspiration for his friends and collaborators, Swedish House Mafia. Prydz, despite huge demand, hasn’t toured the US since 2007 due to a fear of flying, but with a new album "Eric Prydz Presents Pryda" (5/22/12) and a unique IDENTITY live show, this was one road trip Prydz couldn’t miss.

Dance music icon and DJ legend Paul van Dyk will also be bringing his monstrous live show and production to IDENTITY. French teen sensation Madeon will be playing in support of his debut album release, following his recent much-hyped headlining sets at Ultra and Coachella. He’ll be joined by fellow teen, Porter Robinson, fast emerging as one of dance music’s most promising young talents, who’ll be wielding his massive big room electro sound to IDENTITY festival-goers nationwide.

Other acts tapped for IDENTITY include EDM heavyweights Nero, Wolfgang Gartner, Hardwell and some of the most exciting names in bass music including Showtek, Excision and Noisia.

IDENTITY welcomes back Rockstar Energy Drink as its festival stage sponsor, as well as returning sponsors Emazing Lights and Slurpee. IDENTITY will also again have exclusive playlists on Rdio to accompany the festival. New to the IDENTITY Festival this year are TIGI Bedhead and Lifestyle Condoms. Stay tuned for a full description on what to expect from them this year at the IDENTITY Festival.

Full IDENTITY line-up:

Eric Prydz, Excision, Wolfgang Gartner, Nero, Paul Van Dyk, Porter Robinson, Madeon, Showtek, Noisia, Arty, Bingo Players, Hardwell, Doctor P

+ More To Be Announced