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Press Release |  26 May 2008 00:00 |  By RnMTeam

Dhaaba owner 'Ashu' wins MTV Hero Honda Roadies 5.0!

MUMBAI: MTV Hero Honda Roadies 5.0 - the baap of all rides meets its end at Kuala Lumpur and Ashutosh Kaushik, the seedha-saadha village boy was declared the ultimate Roadie! The exhilarating journey which began with a big bang in Goa finishes off with an explosion in Malaysia where the most laid-back no non-sense guy turned out to be one of the ultimate schemers of MTV Hero Honda Roadies 5.0.

This small town 'dhaba-wala' went through three rounds of auditions in Delhi, Lucknow and finally Jaipur where he was chosen on account of his astounding ape-like antics. The simpleton thought airports had platforms and was unsure whether he'd get food on the flight! Along with the Thai-boxing escapade he was the only Roadie who got away with not eating the nauseating oriental fare. Love at first sight was just a village fairy tale till he set his eyes on fellow Roadie, Sonel! So at the end of it, third-time-lucky Aashu had first-hand luck all the way. Even though he wore his heart on his sleeve, his mind was on the game and feet on the ground, showing true Roadie spirit all through the journey! Says Ashish Patil, General Manager MTV India and VP Creative & Content, "After a 16 week long grueling journey full of action, adventure, fights, betrayals, drama, accidents, romance, jealousy across 3 countries - MTV Hero Honda Roadies 5.0 reached its climax. Where two friends fought it out to find the last Roadie standing. This has by far been the most explosive season of Roadies!"Comments an ecstatic Ashu, "Roadies ne mujhe joh sikhaya hai woh mein apni puri zindagi mein nahi seekh paata. Duniya ki sair bhi ho gayi aur naye dost bhi ban gaye!"

The Roadies have come a long way with the hard-hitting reality of dangerous tasks and even more dodgy contestants. Every vote-out was a bitch-fest, filled with back-stabbing and lying. In the midst of all the bogus comradeships and phony flirt-trips there did surface friendships, bhaicharis and a whole lot of love stories!

Says Raghu, AVP, Shows-MTV, "Throughout the journey crafty schemes, devious plots and blatant deception all lived in harmony. Roadies is a reality show that not only tests how strong you are physically but also mentally. This is time around the tasks were more dangerous and the game more twisted and Aashu outsmarted them all!"

MTV Hero Honda Roadies 5.0 showed an astounding 60% increase in viewing, rating over this season and has a fan following of over 1,50,000 members on Orkut and 13,000 members on Facebook. The mere popularity of Roadies has generated an underground cult following that discusses each Roadies Episode, contestants, the task and much more. For more information on MTV Hero Honda Roadies 5.0 and to apply for auditions for the 6th season log on to mtvindia.com/roadies.

The 5th season of MTV Hero Honda Roadies, presented by Hero Honda Karizma, rolled out with telecom partner Airtel and associate sponsors Wrangler Helmets, Mountain Dew, Wrigley's Doublemint, Garnier Fructis and Sony Ericsson. The partners on 'MTV Hero Honda Roadies' 5.0 include IBN7, Red FM, PVR, Giftmate, Zapak and Caf© Coffee Day.

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