MUMBAI: The auspicious wedding season of �Thai Maasam' is here and BIG 92.7 FM Chennai in keeping with the current vibe and listener interests are introducing some innovative on air programming elements pegged on the wedding season. The concept, aptly titled the BIG Ketti Melam will feature various aspects of the great Indian wedding and will be on air till March 2009.

BIG 92.7 FM will alive the excitement that goes around a wedding by showcasing all aspects when putting together a wedding. Its breakfast show Kalakkal Kaala hosted by RJ BIG Dheena and Time pass Neram hosted by BIG Sangeetha will highlight exciting information on bridal wear, jewelry collections, gifting options, special wedding cuisine, honeymoon destinations and much more. BIG 92.7 FM's Jil Jil Neram show hosted by RJ BIG Imsai Arasi will also host interesting on-air games like anthakshari, fishing the ring etc for newly wed couples. To participate in the wedding games listeners have to SMS to 55454.

RJ BIG Imsai Arasi will select one winner and an entire wedding hamper will be given to the couple sponsored by Revathi Textiles Jewellery and Home Needs. Apart from the information on various aspects of wedding, on-air shows will also feature listener interaction and celebrity / expert interviews.

Speaking about the innovative concept Mr. P. B. Ramaswamy, Cluster Director, BIG 92.7 FM TamilNadu said BIG 92.7 FM is known for its innovative programming mix which promises not only to entertain the listener, but also to empower him with useful information. In keeping with the current entertainment requirements, BIG 92.7 FM has conceptualized the BIG Ketti Melam which offers them a comprehensive download on the hot subject at this time, which is wedding planning. Interesting pegs on air which are sure to offer solutions to listeners is sure to keep them tuned in! We would like to thank Revathi Home Needs and Jewellery for having come forward to give away an entire wedding gift package to one lucky newly wed couple....