My FM creates radio history through 'borderless radio' for Independence Day celebrations
MUMBAI: India’s leading local FM network, 94.3 MY FM had a special celebration for this Independence Day called ‘Aazadi Sarhado Se’, a first-of-its-kind initiative by an Indian radio brand creating a ‘borderless radio’ experience. The show, a joint effort by 94.3 MY FM in India and Radio 1 FM 91 in Pakistan, brought together artists from both countries celebrating their independence. Airing on the 14th and 15th of August, Aazadi Sarhadon Se featured special performances and music dedicated by the artists for this special celebration.
Aazadi Sarhado Se was specially programmed to air simultaneously in the 17 MY FM cities in India and major cities in Pakistan including Karachi, Lahore, Islamabad and Gawadar. The show consisted of two episodes of three hours each aired on August 14th and 15th. RJs and renowned personalities from both stations and countries contributed to the show with their messages and performances.
Some of the celebrities involved with the programme were cricketer Moin Khan, comedians Shakeel Siddiqi and Rauf Lala, Bollywood and Pakistani singer Shafqat Amanat Ali, world famous Indian rock band Indian Ocean, poet Kumar Vishwas of the Koi Deewana khehta hai koi pagal samjhta hai fame, internet singing sensation Gajendra Verma, Ali Azmat - the lead singer form Junoon, Gohar from the band Jal, renowned Indian singers Kailash Kher, Shibani Kashyap Ishq Bector and Anamika along with DJ NYK.
Commenting on the unique initiative, 94.3 MY FM CEO Harrish M Bhatia said, “This Independence Day we came up with a novel initiative which truly highlights the power of radio, bringing together people of both countries through music. Aazadi Sarhadon Se aimed at bringing a feeling of a special togetherness and foster hope and happiness in the lives of our listeners. We are extremely grateful to all the artists who came together to make this show possible.