Pavan R Chawla    20 Dec 10 11:30 IST

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Looking at the Radio industry from a leader's perspective, Harrish M Bhatia, CEO of 94.3 MY FM, speaks of the problems of the industry, offers advice to the AROI, and lashes out at the fact that a Readership survey is gauging a medium that is listened to, and not read  And more. In conversation with Pavan R Chawla, Director Content & CSO -- Indiantelevision Group, and Editor – RadioAndMusic.com 

As far as your Media career is concerned, you initially were a print professional who moved to Radio. Please trace your career graph. What achievements are you particularly happy about?

I started my career in Radio with 94.3 MY FM – part of the Dainik Bhaskar Group -- as Business Head in 2007. In less than two years since then, thanks to my efficient team, MY FM has been through 17 spectacularly successful launches. And we achieved an operational break-even in just three years.

My association with the Dainik Bhaskar Group did not begin with MY FM; I was a part of the group since the time of Divya Bhaskar's launch in Gujarat in 2003, and have also strengthened Dainik Bhaskar in Rajasthan.

Prior to joining the Dainik Bhaskar Group, I was with LG Electronics in India as the National Product Head. I have also worked with high-end brands like Onida and Aristocrat Luggage.

I credit myself with three major achievements: the turnaround of LG products by launching the door cooling refrigerators in India, launching Divya Bhaskar in Gujarat in 2003, and making 94.3 MY FM a profitable organization.

Since the beginning of my communion with MY FM, the brand has been bestowed with several awards like the Best Station Launch at IRF 2008, Brand Leadership Award at the World Brand Congress twice in a row for 2009 and 2010 and the extremely prestigious NAB International Broadcasting Award 2010, a first of its kind in the Indian Radio Industry. My extremely talented and reliable team has also enabled my felicitation at the Radio Person of the Year Award by Global Youth Marketing Forum in 2009. I'm also delighted to inform you of another achievement -- the award for CEO with HR Orientation, which I received on 11th December 2010  These awards have not only given us recognition, they have also inspired us to do even better.

Your network is not present in the six metros. Why did your promoters take



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