RadioandMusic
| 07 Mar 2021
Big FM heralds the way for Honda's longest drive through amazing India into the Guinness World records

MUMBAI:  Big FM, India's largest and No. 1 private FM Network comprehensively utilised its 45 station spread across the country to meticulously support Honda's latest campaign 'Honda Amaze Longest Drive Through Amazing India'. The campaign which kicked off from the 15th of September and culminated on 9th Nov achieved the Guinness World Records for registering as the longest journey by a car in a single country. The campaign was supported by all-encompassing on-ground activities and on-air promotions across 30 Stations of the Big FM network, connecting with Honda fans and dealers to create a buzz about their power campaign.

The brief received from the Client saw the Solutions and the Sales Team at Big FM come together to explore options that would deliver effective results  for the campaign. Ensuring out of the box thinking and excellence in execution, the team put together a national plan with elements that ensures maximum buzz and talk-ability around the innovative campaign.

From here-on there was no stopping this partnership and Big FM went all out from inviting dealers into the studio to interact with the RJ’s, RJ’s hosting live shows from across Honda showrooms interacting with customers through interesting games and other interactions and also collecting feedback.

Speaking on the occasion, Honda Cars India Ltd president and CEO Hironori Kanayama said “We are happy to announce that Honda Cars India has added yet another milestone to its journey by entering The Guinness World Records™ for the Longest journey by car in a single country”.

He further added, “The drive through various terrains is testimony to the durability, quality and reliability of Honda Amaze. These qualities have found their way into the Indian market and the car has garnered excellent response from the customers.”

Speaking of the partnership, Big FM business head Ashwin Padmanabhan stated, “It is our endeavor to offer audiences with clutter breaking and highly engaging content, while offering our partners the best solutions through the effective use of the powerful medium of radio. Having worked with Honda in the past we have a long standing association since they understand the power of radio. We are happy to have exclusively partnered with them on yet another exceptional campaign of driving through amazing India and further into the Guinness World Records.

Big FM has in the past worked closely with Honda on their property titled ‘Voice of Honda Brio’, which saw participants taking a test drive, post which they were given the opportunity to share their reviews on the radio network. This was accompanied with interesting segments like ‘Express your love for Brio’ and ‘Brio Love ka Time Check’. The campaign again was a success which has resulted in both partners synergizing excellently on various campaigns.

The ‘Honda Amaze Longest Drive Through Amazing India’ campaign kick-started on September 15th,2014. It was flagged off at Jodhpur and went on to clock an astounding 23,800 kms during its drive, covering over 400 Indian towns across the length and breadth of India through mountainous terrains, coastlines, flat highways, congested city roads and the interiors of the country.

Providing the campaign with its much needed boost, Big FM, India’s largest FM network successfully generated immense interest from the masses and assisted Honda in making this campaign an enormous success.