MUMBAI: Zee Music Company' (ZMC) - a venture of Zee Entertainment Enterprises Limited (ZEEL), has signed a 14- films deal with Viacom18 Motion Pictures. Through this deal, ZMC will acquire the music rights of all the films slated to release under Viacom 18 motion Pictures for the year 2014.

Talking about the association with Viacom18 Motion Pictures, ZMC business head and EVP Anurag Bedi, commented, "We are thrilled to have Viacom18 Motion Pictures on board with ZMC. They have a very exciting line up of releases slated for the year and we are proud to be associated with them."

He further commented, "The 14-film deal includes the Akshay Kumar starrer 'Gabbar', Priyanka Chopra's upcoming film 'Mary Kom' and 'Manjunath'. Other noted titles include 'Dharam Sankat main' with Paresh Rawal in the lead and other exciting projects."

Talking about the association, Viacom18 Motion Pictures COO Ajit Andhare, COO stated, "We're excited about this partnership and believe that that with power of Zee channels behind us, our film promotions will go to the next level in terms of innovation decibels and impact."

Zee Music Company has already made an impact on the industry with the music of Akshay Kumar and Sonakshi Sinha starrer 'Holiday' which is set to cross 100 crores and this is just the beginning for this fresh music label which has have some exciting projects in the pipeline.

ZMC has already acquired the music rights of some the biggest films of the year. In the past, ZMC also revealed its plans to acquire the music rights of over 20 major motion pictures in the financial year 2014-15, which has already started rolling.