RadioandMusic
| 23 Jul 2019
Zee Music Company acquired music of 30 Marathi films in seven months

MUMBAI: From October 2014 till date, Zee NetworkÆs music division- Zee Music has strengthen its hold in the Marathi space. The music label has so far acquired the music rights of 30 Marathi films.

The films include æWelcome ZindagiÆ, æPrime TimeÆ, æSalt Sugar Ani PremÆ, æSiddhantÆ, æTujhya Vin Mar JavaanÆ, æRunhÆ, and æYudh-Astitvachi LadaiÆ amongst others. While the company has been acquiring Marathi film music aggressively, it does not have any specific plan in the space, stated a source. 

Considering the Marathi music industry is not as large as Bollywood, the company is not getting a huge share of revenue through that space.

The music for æTujhya Vin Mar JavaanÆ is composed by music director Avadhoot Gupte, while that for æSalt Sugar Ani PremÆ is given by composers Soumil and Siddharth Mahadevan. Meanwhile the music for æYudh- Astitvachi LadaiÆ, which stars Kranti Redkar, Tejaswini Pandit and Rajesh Shringarpure is composed by Vivek Kar and the music for æPrime TimeÆ is by debutant music composer Niranjan Pedgaonkar.

Although Zee Music has not maintained or built a strategy to push the music across various platforms, it has been acquiring content that fits the labelÆs vision. Most of the music content is aired on radios across Maharashtra, excluding Mumbai as there are not many stations that really support Marathi content in the city.  

Recently, the music launch of the Marathi film æWelcome ZindagiÆ took place in Mumbai and the music for the film is composed by Amit Raj, Pankaj Padghan, Soumil and Siddarth. It is slated to release on 26 June.