MUMBAI: India's integrated telecom operator, Reliance Communications, and leading maker of mobile devices, Nokia India today jointly announced their multi-faceted business alliance.

The RCOM–Nokia partnership is structured on a blue-print to engage with the Indian consumers to offer an array of unmatched and innovative mobile, data and services offerings in India.

Commenting on its relationship with Nokia, Reliance Communications wireless data services and alliances head Vrajesh Shelat said, In the last two quarters, there has been a significant adoption of Smartphones by Indian consumers. We have seen the sales of smartphones on our Network increase manifold. With the rollout of 3G, we see a huge opportunity in fostering a mutually beneficial business relationship to offer customers unique voice, data as well as VAS innovations with Nokia....

The alliance covers aims at making available Ovi Life Tools services at the rural and semi-urban segments for Reliance customers. It will offer on Ovi Music Unlimited (OMU) devices - Nokia 5530, Nokia 5800, Nokia X6 16 GB, Nokia X6 8 GB and Nokia 5235 faster music downloads.

It will also provide offers on Reliance Netconnect Broadband + USB Datacards on the purchase of Nokia OMU enabled phones and give special data packages for Nokia GPRS phones (other than OMU-enabled devices).

Nokia India operator channels director V Ramnath said, To take mobility to the next level, Nokia is moving beyond products to add services like Ovi Life Tools and Ovi Music Unlimited on its devices. These services have the potential to positively impact livelihoods at one hand and provide entertainment platforms to our consumers at the other. Our association with Reliance Communications is an important step in the direction of creating a strong ecosystem that will take these services to a larger consumer base....

Ovi Life Tools, a range of innovative and personalized services covering agriculture, education and entertainment targeted at both urban and rural consumers will be an integral component of this RCom - Nokia alliance. The two companies will jointly address the information gaps in rural and semi-urban India by making available Ovi Life Tools for Reliance users 

Reliance will offer Ovi Life Tools services in two versions - Subscription and Pay Per Use. The Subscription service for education and entertainment will cost Rs 30 per month and agriculture will cost Rs 60/Month. The Pay-per-Use will be priced at Rs 3 per request 

Also, RCom GSM customers can download music upto 12GB data usage (approximately 2400 songs) from Nokia's music service – Ovi Music Unlimited (OMU) using Nokia's OMU-enabled phones. Consumers can also purchase Reliance Netconnect Broadband+ Datacards at an exclusive price of Rs 1,999 along with the purchase of Nokia OMU-enabled devices.

Consumers who buy a Nokia Ovi Music Unlimited enabled device are able to download millions of tracks for free, direct to their mobile phone or to their PC from the Ovi Music Store for 12 months 

As part of this alliance, RCom is also offering mobile data bundle of 1.2 GB on Nokia GPRS enabled handsets (other than the OMU-enabled phones). In addition, RCom is offering up to 1800 free on-net minutes bundled with Nokia 1800. These free voice minutes and mobile data bundles has a validity of six months.

Earlier this August, Reliance Communications had also inked a deal with Universal Music to offer music-related services and content across RCom's GSM, CDMA, 3G Mobile and Wireless Broadband platforms.