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Press Release |  18 Dec 2015 18:38 |  By RnMTeam

A æfirst of its kindÆ Indian music video by debutante Achint

MUMBAI: With influences ranging from Nusrat Fateh Ali Khan to The Beatles, Achint’s debut album, ‘Shalimar’, is a work of art that blends world music and Indian folk with cutting edge electronic production, taking the listener on a sonic journey that explores a myriad of influences ranging from World, Folk, Sufi, Dub and Hip Hop.

The concept for the video was born out of the need to experiment and push boundaries – to create high level visual artistry rarely associated with pop music videos. Like the song ‘Impression’ which blends different sounds and genres, the video amalgamates varied visual techniques like light painting, stop motion animation and 3D CG imagery. This is the first time an Indian music video has used the Pixelstick - a light painting device by Bitbanger Labs. Produced by Times Music in association with the VFX House Plexus Post, the music video for ‘Impression’ is a visual treat and a landmark music video in the Indian non-film music space. Look for it on the Times Music channel YouTube.

The album ‘Shalimar’ is available across all leading music outlets and digital portals. Achint will be performing live at the Enchanted Valley Carnival on 19 December, 2015.

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