MUMBAI: Engaging its fans with innovative content, Vh1 India has collaborated with CNBC TV 18 to present a unique programming initiative ‘Club Class’ featuring pioneers in the fields of music, business, politics and more. The show will premiere on 9 December at 12pm.

The program will showcase business barons getting candid, letting loose and confessing their musical interests. Sharing their thoughts on how music has influenced and inspired their work, corporate czars like Devraj Sanyal (MD Universal Music), Karl Slym (MD Tata Motors), Alex Kuruvilla (MD Conde Nast), Vishal Dadlani (Singer-Songwriter), Milind Deora (Politician) and others will be part of the show.

The show will be presented in a eight-part series which will commence with Deora jamming the blues and professing how music has inspired him. It will also premiere on CNBC TV 18 on 8 December at 3pm.

Viacom18 Media Pvt Ltd English Entertainment SVP & GM Ferzad Palia said, “Our partnership with CNBC TV 18 and Tata Motors on Club Class allows us to give our audience a peek into the life of business tycoons and club class people, showcasing how music has inspired their lives. With this first-of-its-kind show, we at Vh1 begin a new journey with local programming initiatives.”