MUMBAI: Universal Music Group (UMG) has partnered with Gemalto, a digital security provider, to jointly promote Smart Video Card (SVC) as a new music distribution channel.

Smart Video Card is a Gemalto innovation that embeds a DVD-compliant optical disc into the card body of a regular sim card.

As per the partnership, Gemalto will offer UMG content along with its sim card products outside North America, while UMG international will promote SVC towards operators to deliver online content.

"Universal Music Group strives to find new avenues to bring our music to the consumer. SVC is one of the ways through which we can ensure more people can enjoy our roster of artists. We believe there is strong potential in the Smart Video Card business," says UMG international VP marketing Olivier Robert-Murphy. Click here to read more..