MUMBAI: PVR Pictures would be releasing the world's first ever full length feature film based on The Woodstock Music Festival of 1969 - �Taking Woodstock' directed by Academy Award-winning director Ang Lee, in India on 9 October. The movie, as the name suggests, is inspired by one of the greatest and most pivotal moments in popular music history that gave birth to one of the largest music revolutions of all times in the world.

As a tribute to the festival in its 40th anniversary and to celebrate the release of the movie in India, PVR Pictures will be hosting a special premiere of the movie on 7 October at INOX in Goa. Celebrity musicians including Luke Kenny, Uday Benegal, Ranjit Barot, Anuradha Pal will be a part of this Woodstock celebration in Goa, along with Fountain Head Chairman Brian Tellis who has visited the Woodstock Festival. The event will will also be attended by DJ Black Jack who recently had an opportunity to meet Artie Kornfeld, one of the founding organizers of the legendary Woodstock Music & Art Fair held at Bethel in New York in 1969.

The Woodstock celebration doesn't end with the Goa musical sojourn. For all the die-hard music enthusiasts and wide spread Woodstock fans across the country, the release of this Woodstock-inspired movie in India brings with it a golden opportunity. Viewers can win an Exclusive Epiphone Taking Woodstock Coronet Guitar by watching the movie and answering a simple question. This will be for the first time the �Taking Woodstock Guitar' will be made available to audiences in India. The Exclusive Epiphone Taking Woodstock Coronet Guitar will be displayed at PVR Cinemas from next week onwards.

The movie has received such tremendous support from an enthusiastic set of renowned brands because of the emotional connect that Woodstock as a concept has generated over the years across people from all walks of life in the world. These brands include Epiphone Guitar, Kingfisher Airlines, INOX Leisure Ltd, Rolling Stone Magazine, Time Out Magazine, Vivanta By Taj – Panaji, Goa, VH1 Music Channel, Mojo Eyegear, DSN Network, PVR Cinemas along with Radio Indigo & Herald in Goa and Radio One Fm 94.3 in Mumbai & Bangalore.

On the occasion of this musical release, PVR Pictures CEO Uday Singh said, In our endeavor to bring world class movies and award-winning content to India, we are happy to present Ang Lee's Taking Woodstock. We would like to thank all our partners and media for the encouraging support. It is a big achievement that will help us immensely in giving an impetus in promoting quality niche films in India....

After a successful release of The Iron Maiden Film – Flight 666, India's first concert film in theatres, Taking Woodstock is PVR Pictures' second offering in this year to the music lovers.PVR Pictures with its path breaking efforts has been instrumental in recognizing the need gap with respect to the demand and supply of discerning cinema and has successfully been able to contribute in developing the cinema viewing patterns by attracting a growing number of Indian audiences to appreciating new genres of movies.