MUMBAI: Spice Digital has inked an exclusive arrangement with PPL for Voice-based Music Streaming Services. This is a long-term, exclusive agreement for India's top three private mobile operators.

Spice started Music streaming services four years ago, and today has made it the second largest VAS service for most operators. It will be recalled that Spice Digital recently launched yet another innovative service with Radio Mirchi, called Mirchi Mobile, to provide a unique music proposition for mobile users.

Shehzad Azad, Head - Business Development & Alliance, Spice Digital, said, We are delighted to join hands with PPL to bring a much richer music listening experience to our customers. Spice, along with its telecom partners, has pioneered mobile music streaming service in India and has continuously worked to provide innovative and feature-rich experiences to listening music. With such an exclusive tie-up with one of India's largest music societies having access to over 10 lakh songs right from the 1950' to date, we will be able to provide a richer and much more enhanced music listening experience to music-loving people.

We would be working closely with PPL to bring out a lot of musical works for the first time to the mobile platform… as well as provide a platform for all the new artists to reach out to over 600 million mobile customers across India,... Azad said.