MUMBAI: Dainik Jagran`s Radio Mantra has become the first commercial FM station to launch in Ranchi.

Completing the setup of its eight stations, Radio Mantra has employed RCS products for the site in Ranchi, with the studios equipped with NexGen Digital as playout system. NexGen is a robust and reliable studio system that allows for easy interaction by the RJs. As backbone for the business and commercial aspect of the operation serves Airwaves Traffic. Airwaves Traffic is a flexible, comprehensive software package that manages the booking, scheduling and billing of all commercial content for a radio station. It allows for a centralized structure as demanded by modern media groups, but at the same time handles localized and customized scheduling of spots for each individual station, says a release.

Although each can operate independently, NexGen and Airwaves are highly integrated which ensures reliable and economic operation. Says Rupali Khanna, Chief Technical Officer for Radio Mantra: "We have successfully launched our eight FM stations with NexGen as automation system in sync with Airwaves for traffic scheduling from RCS and the complete setup has really helped us in optimizing our operations with a lot of flexibility. The process of installation and maintenance of NexGen has been very systematic and user-friendly and our technical team finds no difficulty in managing the infrastructure. Both systems help us maintaining 24x7 broadcasting uptime and customizing the automation software as per our programmer`s requirement."