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News |  19 Jun 2007 04:17 |  By RnMTeam

Radio City partners Lata`s new ghazal album

MUMBAI: Radio City, which is partnering iconic singer Lata Mangeshkar`s new ghazal album launch, will feature the `Saadgi` songs for 10 days starting 15 June 2007.With lyrics penned by Javed Akhtar, this is Lata Mangeshkar`s private ghazal based album after a gap of 17 years. The station is offering an opportunity to listeners to get invited to the party announcing the launch of Saadgi on 21 June 2007. As a part of the partnership rights, the music video features Radio City and one of the station`s RJ, Archana.

Listeners tuning in and participating in the five day contest, titled `Saadgi Se Vapsi` have to answer daily questions based on the new album via sms. One daily winner will be announced on the Radio City Breakfast Show.

In addition, as part of the contest hosted on Radio City`s shows, `City Spice` and `Hum Tum`, one winner will also stand the chance to win a diamond pendant by Swaranjali, Lata Mangeshkar`s signature collection of diamond jewelry, from Adora Diamond Jewellery. Additionally, Listeners across Delhi, Lucknow, Jaipur, Bangalore and Hyderabad also stand to win a chance to win a Saadgi CD daily, starting 25 June 2007, personally autographed by Lata Mangeshkar.

Radio City national marketing head Rana Barua said, "It indeed is a privilege to be associated with Lata Didi`s much awaited music album. We at Radio City share a very special bond with her and this association only reiterates that. Saadgi is a special treat for all music lovers.

"Radio City listeners can always trust us to bring them exclusive and unmatched radio listening experience. Indian music cannot get any better then this."

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