MUMBAI: BuzzCity has released the second issue of The BuzzCity Report, a quarterly summary on the trends and forces shaping mobile advertising on Tuesday.

The handset Nokia still remains the dominant device globally among mobile internet surfers (46%) with Samsung (12.5%) and Sony Ericsson (8.4%) in second and third place. The report also marked the continue growth of Android and MAUI platforms, particularly among gamers, who download from Android devices almost doubling in just three months.

According to the report, a total of 5.8 billion ads were served in India in Q1 2011 which is also the most number of mobile advertisements served on the BuzzCity Ad Network. India reached its highest levels of traffic to date in March, with 2.4bn ads served to 49.79m unique users.

However this is just "the tip of the iceberg" according to BuzzCity CEO Dr KF Lai: Consumer demand for mobile content such as games continues to grow and advertisers are taking advantage of this by, for example using pay-per download games as a key part of ad campaigns. This is particularly true of certain mobile VAS players in Indonesia, South Africa, India, and Mexico.Advertisers and developers with products based on Java based platforms will have ample opportunities. However, prospects are likely to be better for those whose strategies also include Android and MTK/Maui platforms....

The first quarter of 2011 saw the number of ads served on the BuzzCity Ad Network increase by 38% globally to 23.2 billion ad impressions, representing record levels of both traffic and adspend, primarily driven by ongoing consumer demand for local content.

In India, continued growth of user activity was matched with advertiser interest. This resulted in an increase of 44% in banners served. User activity was centered on the cricket world cup in the first quarter; advertisers and developers took advantage of this and launched cricket-themed applications, games and marketing campaigns.