MUMBAI: Music Broadcast Private Limited (MBPL, promoter of Radio City) has tied up with the ITM Universe floated radio station Suno Lemon in Gwalior for an air time cross selling exercise.As part of the association, MBPL will provide national advertising sales support to Suno Lemon 91.9FM, making the station`s offerings known to potential advertisers across the country.

Suno Lemon 91.9FM offers Gwalior city a programming mix with a devotional slot, a breakfast show, shows especially for women, an evening drive-time slot along with a Bollywood capsule; interspersed with a mix of Hindi retro and contemporary music suited to the preferences of Gwalior.

Says Radio City`s national sales head Ashit Kukian, "As solution providers to advertisers, we, at Radio City, have continually been investing in understanding the advertisers` needs and product propositions. Leveraging the strengths of Radio City`s sales expertise along with Suno Lemon`s acute understanding of Gwalior city, will uniquely position us to optimally convey the USP of the advertisers` offerings to the discerning Gwalior audience."

Says Lemon`s director Daulat Singh Chauhan, "Being new entrants in the private FM space, it is a matter of great pride for us to be aligned with a reputed and respected brand such as Radio City. We look forward to the challenge of catering to national brands while we embark on our journey to becoming one of Gwalior`s leading FM stations!"