MUMBAI: Tamil radio station Hello FM bags three awards at the first ever Tamizh awards held by the Ad club of Madras in association with the Daily Thanthi group.

The Advertising Club of Madras conducted a competition for work centering on the Concept of Tamizh..., under 26 categories released between January 1, 2007 and July 31, 2008. The entries were adjudged by a jury comprising of Brandcomm CEO Ramanujam Sridhar, Film Director Vishnu Vardhan, Hello FM Executive Vice President & Head (Content) S K Ramesh, Star Vijay Programming Head Pradeep Milroy Peter and Orchard Advertising Chairman & National Creative Director Thomas Xavier.

Hello FM won gold in the Promos and Sparkler category (radio medium), silver for the Best Punch line-Idhan right number... and bronze for Celebrity endorsement.

TBWA won Gold, Silver, and Bronze, for their promotional Ad campaigns for Hello FM in the print medium and a Bronze for outdoor collaterals for Hello FM. Film company Tellywise won a Silver for a TV commercial developed for Hello FM.

Hello FM COO Rajeev Nambiar says, In the current radio scenario, with a plethora of FM channels entering the Radio FM space, radio stations are looking at various ways to capture the attention of their audiences through new formats of content programming. At this juncture we at Hello FM are elated on the recognition given by Tamizh Awards as our sole aim has been to reach out and impact audience across Tamil Nadu emphasising on the uniqueness & nuances of TAMIZH language & traditions."