MUMBAI: Fever 104 FM, has announced the launch of the Fever VIP Club, touted to be India's first Radio loyalty club for its listeners.

Designed and developed for Fever's listeners , Fever VIP club will be launched on 30 November in Delhi and subsequently be launched across its network . Fever VIP club is a mobile based loyalty club and will offer Fever listeners  opportunity to register as members and  earn points for the time they spend listening to Fever 104 FM.

Fever 104 FM listeners can register and be a part of this club and experience a never before rewarding experience where-in they can redeem their points earned on-air against exclusive Fever merchandise 

For registration, listeners need to sms VIP <His/Her Name> to 54242. First 1000 members registering to the club will earn 100 points each and remaining will earn 50 points as a reward for their registration. Fever VIP Club would be an engaging experience for its members where in they can earn points by participating in various contests specifically being held for Fever VIPs.

Announcing the VIP Club, Fever national marketing head Neeraj Chaturvedi said, We are thankful to our listeners for making us as one of the most preferred youth radio station in Delhi. With our loyal base of listeners we always felt a need to thank them and so we came up with the concept of Fever VIP club wherein listeners can earn points by simply doing what they are doing i.e. listening to Fever 104 FM.

By being a member of Fever VIP club, members can also know first what the station is doing, get money cant buy rewards and cut the queue in the various promotions that Fever does....