MUMBAI: Big FM, in association with Hyundai Motors'newly launched edition i10, is launching Chipak Ke Jeeto contest.

The contestant who remains touching the Hyundai i10 for the longest period will drive the car home. The contest will be held simultaneously across five major cities that include Delhi, Bangalore, Mumbai, Hyderabad and Kolkata.

The FM station will air live updates from the venue of the contest and a tete-a-tete with the participants vying with each other to own the machine.

The eligible entrants will go through medical tests and counselling sessions, before the shortlisted finalists are announced. The finalists will then compete with each other to win the car from 11 January across all five locations. Chipak ke Jeeto will also have a host of celebrities visit the locations.

Big FM VP, marketing, Anand Chakravarthy said, "Chipak Ke Jeeto, in collaboration with Hyundai Motorsi10, will be a big contest. This event will be happening simultaneously across five stations."