MUMBAI: Apple has announced the launch of the iTunes Store in India,Russia, Turkey, South Africa and 52 additional countries. This will allow users to buy local and international music and also movies from the store.

In India, the new Apple iTunes Store offers individual songs priced at between Rs 7-15 and whole albums from Rs 70. Apple has priced latest Bollywood albums, like Dabangg 2, at Rs 96.

The company is also offering iTunes Match in the country, that enables users to store music purchased from sources other than iTunes in the cloud. This service is priced at Rs 1,200 per year. Until now, the Indian iTunes Store only featured some free books and podcasts.

Now the store features Bollywood, Tamil film songs and International music from all major labels.

According to a FICCI-KPMG Indian Media and Entertainment Industry Report 2012, the Indian music industry achieved a 19 per cent year-on-year decline in sales of physical music which was compensated by a significant jig of 24 per cent year-on-year in digital music consumed last year.