MUMBAI: A year-end CSR activity from MY FM is aiming to spread Christmas cheer amongst the underprivileged. The network is collecting  warm clothes for the needy in alliance with reputed local NGOs across all its markets, where the network's representative -- MY Santa – will distribute gifts and warm clothes to the less fortunate under the aegis of its International NAB Award-winning initiative, MY FM KOSHISH Dil Se, which will culminate on 25th December 25th.

Listeners in all markets can SMS MY FM volunteers,  who will visit them to collect their donations. Radio Jockeys dressed as Santas in OB vans too will do collection duty. Additionally, MY FM canters would cover high traffic points in each city and further aid the collections.

The network has adopted a holistic approach to ensure the convenience of people so that more and more people come forth and help make the drive a huge success. As an added convenience for listeners, drop boxes adorned as the red sack of Santa will be placed at various catchment areas like malls, societies and corporate houses and MY FM offices. MY Happiness Trees will be placed in these catchment areas, on which listeners can hang cards and gifts for their loved ones. These will be delivered by MY FM.

Harrish M. Bhatia, CEO, 94.3 MY FM, said, By reinitiating MY FM Koshish Dil Se this Christmas, MY FM aims to step into the New Year spreading love and happiness all over. Through this initiative we aspire to further enhance our existing connect with our listeners and portray that MY FM is not only about music and entertainment but also a major CSR-motivated union  With this drive, we are giving our listeners an opportunity to do their part for society and feel the joy of spreading the Christmas spirit. MY FM assures that the collections will reach the rightful and deserving people....