MUMBAI:`94.3 MY FM, Dil Se` which is already making wave in jalandhar and chandigarh in punjab, will now cover the entire state with its launch in amritsar on july 27 this is the seventh station of the group, synergy media entertainment ltd (SMEL).

On ground activities and events have started in the city, RJs and events team are already on the roads - in the shopping malls, entertaining people, making them sing, asking them funny questions and holding fun quizzes.

Says 94.3 MY FM business head Harrish M. Bhatia, "With Amritsar we have completed all our Punjab launches. Punjab is considered P1 market for every category, so it adds a lot of value to our offerings. Now we are also looking forward a good response from our advertisers too. We are present in Punjab for quite some time now and our team understands the market and the customers very well and I am sure that we will be number one in the city from day one."

Adds National Head Programming Viplove Gupte, "We are offering people of Amritsar a complete bouquet of great music and programming. The content focus will be on city centric. Also, `Rangeela Mann`, a character program very popular in Chandigarh and Jalandhar will be aired in Amritsar."