MUMBAI: Digital Direct Broadcast (DDB) Foundation, a conglomerate of seven pioneering technology entities from across the world revolutionizes the television viewing experience by introducing the world’s pioneering digital entertainment platform – ‘Direct Digital Broadcast’ (DDB). The pioneering platform brings in avant-garde features like ‘Cloud Computing’ which allows sharing of files, pictures or songs over the air, ‘2D to 3D Conversion’ which converts usual 2D images to life-like 3D images along with ‘Direct Satellite Reception’ which eliminates the need of a set-top box and much more, to the Indian television screens.

Enabling the televisions of today to compete against smartphones and tablets, the DDB Platform will empower them to perform multiple functions never experienced before on one single platform. A first-of-its kind technological innovation, the new age platform is poised to bring about an unbeatable audio-visual experience right onto one’s television screens, to coincide with July 1st deadline of Digitalization across four metros in India.

In today’s world where technology is on one’s      fingertips, the DDB  Technology brings in avant-garde features like ‘Internet Browsing’ featuring Facebook, Twitter, Google, Skype, Yahoo and other applications; ‘Over the Air Software Upgrades’ for updated technology; a ‘450 MHz Dual Core Processor’ integrated with 14 Bit Processor capable of creating a 4 Trillion Colour bandwidth along with ‘Motion Enhancement and Motion Correction (MEMC)’ capabilities; the HDMI-CEC enabled DDB Platform devices will come loaded with a  10 Band Graphic Equalizer, Faroudja Audio-Video Optimized and Strata Certified Audio, for a better audio-video experience.

Bringing a revolutionary digital experience to the Indian television sets, the DDB platform will coincide with the mandatory launch of Digitization services across the four metros of Delhi, Mumbai, Chennai and Kolkata from July 1st 2012 onwards. Envisioned as a platform to enhance available entertainment options for the masses, the DDB Platform while setting global standards in Home Entertainment experiences will also eliminate the need of multiple devices across various platforms. The DDB Platform is definite to become the game changer in the television entertainment industry similar to what Android has done so successfully to the smartphone devices enabled mobile technology industry.   

DDB Foundation spokesperson said, “Technology has been evolving continuously to give us devices of active engagement and immense joy. It is the same with technology too. Entertainment has moved from being pleased to vivid, engaging and much more. And making it possible is the DDB Foundation, a frontrunner in providing digital technology platform, with which TV viewing will never be the same.”

“At the DDB Foundation, one significant fact we realized is that with each passing day, the world is becoming more and more digitized and you are bound to be left behind if you are not digitally ready. We are thus driven by this need to make digitization a reality and make it accessible to millions of Indians”, he added.

To popularise the emergence of the DDB Platform in the country, DDB Foundation has also roped in renowned Bollywood actress Priyanka Chopra as its Brand Ambassador for the DDB technology platform across the Indian Subcontinent.