MUMBAI: Big FM in association with I AM SHE held the final event to enter â€?I AM SHE 2010', the preliminary to the MISS UNIVERSE 2010 hunt  At the event which was held at Infinity Mall in Mumbai the aspirants walked the ramp and were judged by none other than India's first Miss Universe winner Sushmita Sen. The winner XXX... will enter the I AM SHE 2010 contest as a wild card contestant and is now amongst the 60 other hopefuls to win the I AM SHE 2010 title.

An excited XXX (the winner) commented I am still in shock to have won this wild card entry. Being chosen by the enigmatic Susmita Sen is a dream come true for me. This win has raised my confidence and I am looking forward to representing India at this prestigious platform....

92.7 Big FM is the official radio partners for I AM SHE 2010. Big FM RJs will keep listeners updated during the selection procedure and will provide first hand action from the finale venue. BIG Live a division of Reliance Media World has partnered with I AM SHE to market the pageant across its 45 stations. BIG FM has partnered with Godrej Eon i-Fresh Refrigerators as sponsors for all promotions associated with I AM SHE 2010.

Speaking on the association, Tarun Katial, CEO, 92.7 Big FM said, It gives us great pleasure to be associated with this prestigious event. Our motto is Suno sunao, life banao... and we are extremely happy to play a part in making this young girls dream come true....