MUMBAI: With the entire nation gearing up for the BUDGET, BIG 92.7 FM, Indias No.1 FM Station reflecting the true ?‹?“Vibe of the City is offering listeners a chance to win gold coins every-hour on the breakfast show BIG Chai and the evening drive time show Mumbai Much Much ?“ beginning March 4, 2008. Given that humor is an important peg the same has been woven into the opportunity to win gold¦ this christening the property - ?‹?“Hasna Aur Sona Subah Shaam!As a prelude to the on air offerings and to give Mumbaikars an opportunity to get a first hand feel of the property, the Station hosted an evening with none other than gold lover Bappi Lahiri AKA Bappi Da along with popular Saregamapa contestant Mauli Dave at Infiniti Mall, Mumbai. People flocked to the venue in herds to witness the Hasna & Sona with breakfast jock Aapki Jaani Archana Jani.

The highlight of the evening though, was when there was a shower of gold coins on Bappi Da, who showed great enthusiasm throughout the evening and even expressed his interest in participating in the contest. He was also pleasantly surprised when Saregamapa contestant Mauli Dave walked in and gave away all her jewellery to him. The action-packed evening came full circle when Bappi Da composed an original tune on ?‹?“Hasna Aur Sona Subah Shaam for BIG 92.7 FM livening up the already energetic crowd and leaving them asking for more! This high-energy event saw crowds gathering & queuing up to participate in the contest and a whole lot of fun and games where participants stood to win BIG!

Listeners can tune into ?‹?“BIG Chai between 7 am ?“ 11 am and ?‹?“Mumbai Much Much between 5 pm -9 pm to participate in the ?‹?“Hasna Aur Sona Subah Shaam contest for an opportunity to realize their dream of winning BIG in life¦and with gold coins every hour!

Speaking on the Stations latest innovation, Mr. Arjun Singgh Baran, Station Director ?“ Mumbai, BIG 92.7 FM says, We are excited with our latest offering - ?‹?“Hasna Aur Sona Subah Shaam which is a true reflection of the vibe of the city, the budget being the current vibe. We are glad to be providing listeners an opportunity to win gold coins every hour and win BIG and who better to kick-start the property than Bappi Lahiri.

Our contest format will ensure that maximum number of listeners benefit from it and enjoy our wholesome programming mix ?“ around the pegs of laughter and gold.

So come, prepare yourself to win BIG only in BIG 92.7 FM!