MUMBAI: BIG 92.7 FM, along with Cancer Foundation of India have launched a citywide initiative against the usage of Tobacco where BIG 92.7 FM RJs Rakesh & Pragya along with the members of Cancer Foundation of India will take on the streets of Kolkata armed with Chocolates against Tobacco.

As a responsible medium we are supporting this cause through a whole array of offerings both on air and on ground, the largest being RJs Rakesh & Pragya's support to the cause through the on ground public event. Doing this we are hoping to see the entire city support the cause and our jocks. The personal involvement of RJs Rakesh & Pragya in this cause imparts positively impacting and thought evoking messages.His interactions with the local populace is sure to have a positive impact. We are confident that the local populace is going to support us in our positive endeavor with open ears who will bring about a positive change in their outlook to this issue.... ,according to Mr. Terence Mandle, Station Head of BIG 92.7 FM,Kolkata.

To make this even more poignant and a befitting reply to the nuisance caused by the usage of Tobacco, BIG 92.7 FM Jocks RJ Rakesh & Pragya  aired a special show in which songs were  dedicated to every single people ON AIR who vowed to quit tobacco products. So, all Kolkatans were invited to join this endeavour to reach out to the people  who are bearing  the worst brunt by using Tobacco  and help them make their life better, enlivening the brand promise of BIG 92.7 FM - Suno Sunao Life Banao.