MUMBAI:94.3 MY FM, the Bhaskar Group radio station, has opened up its treasure chest to shower gifts and happiness on its listeners this festive season.A countrywide initiative, MY FM MY LCD is being carried out across all 13 MY FM radio stations to make listening to radio more rewarding, and Diwali more memorable. A simple Q&A contest, it will allow 94.3 MY FM listeners to win great gifts and prizes every hour, throughout this festive season.

Started on October 22nd across all 94.3 MY FM radio stations, the contest will be on-air till Diwali. Following the easy Q&A format, listeners are participating in big numbers via SMS. The simple questions related to products advertised on MY FM are being answered by sending SMS to 54567, and every hour many listeners are winning a lot of cool prizes. In addition, all correct entries throughout the period of the contest will qualify for the lucky draw for the bumper gift of LCD TVs.

The gifts being given out to the listeners include everything from wrist watches to Eye gears, from leather hand bags to mobile phones and many more. And the bumper gift that will be given to four lucky draw winners is the LCD TV. Full of fun, the contest is 94.3 MY FM`s way of bringing joy to its listeners and making this festive season memorable for them.

Says, Harrish M. Bhatia, Business Head, 94.3 MY FM, "Diwali is the biggest festival for us Indians and brings the biggest cheer around. We just wanted to do our part to make this festive season special for our listeners. We don`t want to leave any stone unturned to make them happy Dil se!"

Says, Viplove Gupte, National Programming Head, 94.3 MY FM, "The response for the contest has been overwhelming and within just two days, all our stations have been flooded with SMS entries, most of which have been correct. Considering the fact that the questions asked were related to products advertised, it is surprising how keenly our audience listens to our channel."