| 25 Jun 2024
Qyuki and Fullscreen inks deal to strengthen hold in India

MUMBAI: Multi-channel network Qyuki and global youth media company Fullscreen have announced an exclusive alliance to explore opportunities available for Indian content creators; and to enhance talents and content development.  The partnership will help Fullscreen expand itself in the Indian fast growing video consumption market.

The statement issued by both claimed that Indian creators in the Qyuki-Fullscreen network will receive opportunities to develop, monetise and distribute their content. In addition to leveraging technology, production and optimisation services from both networks.

This alliance will allow Indian creators to benefit from Fullscreen's global partnerships and brand service. The deal will offer access to Fullscreen's tools and services.

Qyuki is a network founded by Shekhar Kapur, Samir Bangara and AR Rahman. Qyuki co-founder and MD Samir Bangara said, "The internet is about collaboration and as we build out our vision to create the largest online media company for Indian youth, we believe we have found a great partner in Fullscreen which will enable us to not only grow the Indian market rapidly but also present Indian talent at a global scale."

Fullscreen president Ezra Cooperstein said, "Qyuki has built a strong network and content studio featuring some of India's most creative and acclaimed talent in music and storytelling. This partnership will strengthen our global creator network and further empower the next generation of Indian creators with Fullscreen's global best practices in content creation and monetisation."

Renowned creators in the Qyuki network include AR Rahman, Ranjit Barot and Salim-Sulaiman. Apart from them, there are successful YouTubers Shraddha Sharma, Gaurav Dagaonkar and Siddharth Slathia, amongst several others who are the creators with the network.  

Qyuki has also signed a creative alliance with label company Universal Music.