MUMBAI: The international music and lifestyle channel Vh1 and cellphone manufacturer Nokia have partnered third time to launch ShotByU 3.0..., for Bryan Adams' latest single –Oxygen.

Viewers can send user generated content to be a part of music videos. Viewers have to listen to the song and use camera phones to shoot a video of what they believe is �as important as oxygen'. If selected, the video will be integrated into to the final video, which will be premiered on Vh1.

MTV India SVP sales and marketing Aditya Swamy said, Shot by U has become powerful platform for young people to express themselves. With responses growing with every edition and high profile artists associating with the property, we are happy to have Nokia as our partner for the third season running....

Launched in February 2007 for the first time, �ShotByU' marked a first of its kind collaboration of Vh1 and Nokia to create a music video through user generated content for the Indian rock band Pentagram's song �Its Ok Its All good'. The second was international hit, �Humanity' by the Scorpions.