MUMBAI: Hungama Digital Media's ArtistAloud has introduced a new initiative to promote original and unreleased music by artistes, titled First 1s.

First 1s is a celebration of music from talented musicians from various parts of the world who have been selected and brought together onto one common platform. Users via the Upload feature on the ArtisteAloud, had sent their unreleased work. Out of the thousand entries, the in-house team of experts from the industry hand picked the very best 11 to bring out the first made for digital compilation- ArtistAloud.com First 1s. Listeners now will also be able to vote for their favorite single from these 11. The most voted single will then further be released by Universal Music in a physical music compilation 

The artistes explore various genres like Country, Alternative Pop, Urban Indi Pop to Hindi Metal to name a few. Each of these 11 singles are available for users to sample, buy and share.

The eleven final artistes chosen are Nishant Mudgal, Oru Venalai, Mehreen Mahmud, Yunhi, Lal Chandra And Himanshu Chawla, Vinapra, Naad, Muziminds Siddhartha Chattopadhyay, Joelene Dove and Jacque Taylor.

Commenting on this initiative Hungama Digital Media CEO Siddhartha Roy says, ArtistAloud.com believes in providing musicians across genres, language, nationalities and geographies one common platform, where they can showcase their talent. This is a place for artistes big or small to take their music to the world. First 1s is our new initiative to provide a platform to common users with great musical capacities, who have been previously unheard. You never know where your next big artiste can come from....

Added Universal Music India MD Rajat Kakkar, Universal Music is committed to support artiste based initiatives in India. In keeping with this vision we are delighted to partner with ArtistAloud.com to discover talent and present it to the Indian consumer in a first of a kind initiative in First 1s....

Jacque Taylor, a singer from Australia who is one of 11 artists said, I feel really lucky to have been among a chosen few for First 1s. It is a great platform as my music is heard and downloaded from music lovers around the globe and not just my own country....