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Press Release |  22 Sep 2011 14:31 |  By RnMTeam

Vimeo Taps Audiosocket for Vimeo Music Store Content

MUMBAI: Audiosocket, a collective of forward thinkers, tech junkies, and music snobs, today announced that it has been selected by leading video sharing site Vimeo for the Vimeo Music Store. The Vimeo Music Store is a fully integrated, custom-designed music licensing solution that leverages Audiosocket's Music as a Service (MaaS(TM)) platform, delivering Audiosocket's catalog of pre-cleared music to the Vimeo community. Vimeo's filmmakers can now search for, discover, and license songs for non-commercial or limited commercial purposes.

Audiosocket purpose-built the MaaS platform to make it frictionless for any digital media company to plug in and easily search, discover and license music. Vimeo is the first commercial implementation of MaaS, the world's first fully integrated and search-able music library with 100+ categories of integrated metadata, localized to the Vimeo platform.

"We chose Audiosocket for the Vimeo Music Store because of the company's powerful technology solution, and its rich curated roster of music from emerging artists," said Dae Mellencamp, GM, Vimeo. "With innovative licensing models, and a catalog of high-quality music with over 33K songs, Vimeo users can select and license the song that best fits their production, and distribute it over the web, and at film festivals."

"The Vimeo Music Store allows filmmakers to finally tackle one of the greatest challenges for any indie filmmaker: To make music licensing easy, accessible and affordable," said Jesse Harris, Director Jesse Harris Films and founder of National Film Festival for Talented Youth. "Most up-and-coming filmmakers don't even know where to start when it comes to music licensing. Audiosocket's technology and vast library of talented artists have made finding music for my projects a breeze. Being able to now do it all via Vimeo, a site I use every day, will only make it easier."

The Vimeo Music Store delivers many benefits for Audiosocket's music artists, including better distribution, guaranteed royalty payments on licensed music and broad exposure to a global audience of more than 50M monthly unique visitors, including many of the best amateur content creators as well as professional filmmakers.

"We think this is a huge opportunity for the Vimeo community, and for Audiosocket artists," said Brent McCrossen, CEO, Audiosocket. "Vimeo's music store allows our artists to make money where they haven't historically: Personal video creation. MaaS introduces a new way for indie musicians to gain exposure and monetize their work, and we believe Vimeo is the perfect launch partner."

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