*A Musical Blood Donation Drive cum Rock Concert in association with Bombay Rock Association and Youth for People

*Bands such as Something Relevant, Airport, Traveling River Band will perform on the day

MUMBAI: Be a blood donor  All it costs is a little love. Love for Music, that is! As a part of their Unlimited Music Campaign, Uninor today announced their tie up with the Bombay Rock Association and NGO Youth for People to present Uninor Rush of Blood II, a unique blood donation camp to be held at Inorbit Mall, Malad on 25th February 2011 between 12pm-10pm. As part of this event, music lovers will be regaled by a funky rock concert even as they contribute to society by donating blood. Participants will get to hear genres such as Rock, Indie, Punk, Folk, Alternative and Jazz as well known brands like Something Relevant, Airport, The False Positives and Traveling River Band perform for them. People wishing to donate blood can walk into the mall and show their support to the cause.

Uninor Rush of Blood II- is a unique concept developed by Youth for People and The Bombay Rock Association, to spread the message of blood donation amongst today's youth. The theory behind combining a rock concert with a blood donation camp is that listening to rock music increases one's blood circulation, giving you a rush of blood!

Speaking on the eve of Uninor Rush of Blood II, Mr. Upanga Dutta, Chief Marketing Officer – Mumbai Circle, Uninor said, At Uninor we have always believed in being innovative and Uninor Rush of Blood II is an extension of that commitment. Music is inherent in our Indian culture and through this event we are giving the people of Mumbai a superlative musical experience even as we spread the crucial message of blood donation and its importance amongst today's youth. Our product Unlimited Music is all about bringing music alive on people's phones and this blood donation camp cum rock concert is one part of the many onground promotions we have planned across Mumbai....

Sujeet Ramanna, President, The Bombay Rock Association: 'As one of the aims of Bombay Rock Association is to use music as a means to highlight issues and causes, Uninor Rush of Blood II is a manifestation of that thought - using music as a way of directing attention to the critical cause of Blood Donation in the country. We are very proud that Uninor decided to partner with us to bring the second edition of Rush of Blood to Mumbai.'

Uninor Rush of Blood II wants to propagate the culture of donating blood amongst the youth. The blood donation camp and will start at 12 noon and end at 10 pm. Uninor employees will actively participate and donate their blood.

Unlimited Music offers Uninor's customers access to unlimited music from a collection of over 2,50,000 songs at only Rs 2.50 a day. Customers also get access to services of Caller Tune, My Music Station and Ringtones under the same single platform and one consolidate charge, making Unlimited Music a convenient and user friendly VAS pack.