MUMBAI: Delving into the spirit of Valentine's Day 94.3 MY FM is offering a whole week of �all time love for all'. The Valentine Week is being celebrated with a 17 station common broadcast of the popular �Love Dil Se!' show by RJ Chahat. Each day of Valentine Week is dedicated to a decade of Love songs bringing alive the timeless love. Between the 9th and 13th, MY FM is playing love songs from the 70's, the 80's the 90's, songs till 2008 and the brand new releases of the year. Extending the concept, the 14th of Feb, 94.3 MY FM listeners have a lot more than love to look forward to for this Valentine's Day.

MY FM's RJ's have a special plan for listeners this Valentine's Day – a day to celebrate love in all its forms. MY FM's message to its listeners is to not get bogged down by little problems of love and to look at it in a more holistic way by actually appreciating the many things in life there are to love.

MY FM is doing this with a light hearted segment called Love ka Baaja... where listeners have been humorously warned not to call/SMS in with their love problems and those who do call/SMS will be taken through the need to celebrate the all transcending love which goes beyond love's small problems. MY FM's �Love ka Baaja' will enthuse them with the spirit of love for the country, for the heroes, for their loved ones and above all for themselves.

Commenting on this innovative celebration 94.3 MY FM's Chief Operating Officer, Mr. Harrish M Bhatia says This Valentine's Day 94.3 MY FM wants to do something that reinvigorates the true spirit of Love and bring its listeners closer to love in all its wonderful forms. We want to take our listeners towards the higher and truer meaning of love and to celebrate this day with a selfless emotion....