MUMBAI: Radio Mirchi in association Vodafone had organized "Ugadi Vantala Pandaga" bringing out the best of traditional cuisines savoured during the festive occasion across the state. Mirchi listeners & Vodafone customers across the cities of Hyderabad, Vizag, Vijaywada Warangal, Kurnool registered for the competiton through an on-air contest on Radio Mirchi and also through on ground activations. The preliminary rounds were held at on 2nd of April followed by the 'Grand Finale' on 3rd April.

Speaking on the occasion, Vikram Ahujha - Cluster Head Andhra Pradesh said, "We, at Mirchi, strongly believe in local connect and region specific programming and the Ugadi celebrations is a great initiative to connect with the listeners of Andhra Pradesh. This is a fantastic joint initiative by Vodafone and Radio Mirchi and will surely be looked forward to next year by everybody."

According to Mr. S. Murali, Chief Operating Officer, Vodafone Essar Andhra Pradesh, "Ugadi marks the beginning of a new year and is celebrated with great devotion in Andhra Pradesh. At Vodafone, it has always been our endeavour to connect with our customers locally and we are delighted to partner with Radio Mirchi and organizing this food festival."