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Press Release |  28 Jan 2009 18:16 |  By RnMTeam

My FM gets aggressive with BTL activities in Media Agencies

MUMBAI: After an extremely exciting round of activities in December, My FM once again took the Jiyo Dil Se flavour to the media agencies in Delhi and Mumbai this January. My FM in its endeavour to reach out to Trade Fraternity launched the Paanch Ka Punch... games for these agencies. The entire activity was planned to sample & experience a first hand feel of My FM and to emphasize the top 5 reasons why My FM is the best radio station in terms of reach, content, listenership, packaging and market share. The activity was commissioned especially for the ad agency executives and media planners in Delhi and Mumbai. My FM flew down their RJs to bring the flavour of My FM for the agency executives to experience. RJ Aashi from Bhopal and RJ Priyanka from Indore brought the My FM experience in Delhi and Mumbai Advertising Agencies' premises respectively. Audio show reel of popular shows like Ustaad Current Ali Khan and MY KA LAAL were also played out.

After last month's Satte Pe Satrah... activity, advertising and media buying executives were anticipating another taste of My FM's flavour and Paanch Ka Punch activity saw participation from over two hundred executives from agencies like Lintas, Madison, Group M, in both Mumbai and Delhi. My FM planned a special spin the wheel for the media planners where if they managed to get one of the five cool points about My FM, they could walk away with gifts and goodies from My FM. Apart from the games, the agency executives also had a Simulated Radio Experience as popular RJs Aashi and Priyanks did their regular shows for the participants and were appreciated even by senior level executives like G.Venkatesh, Amit Ved,Richa Singh,Siddarth Sharma,Javed Akhtar from the Media Planner Fraternity.

The activity had enthusiastic participation from Group M, Starcom, TME, Zenith Optimedia, MPG, Primetime, Radar, Euro, Lintas, R.K.Swamy, MEC, Madison to name a few.

Commenting on the initiative, My FM's COO – Mr. Harrish M Bhatia said, The Paanch ka Punch is the second in line to a string of activities planned for the advertisers and media planners, for them to have a first hand experience of My FM. After our 7pe17 activity round, the feedback was very positive and we wanted to bring up something exciting regularly. As a radio station we always endeavour to engage in activities just like we involve our listeners....