MTV partners with Facebook to launch 'Celebrity Connect'
MUMBAI: MTV, the unsurpassed youth destination has partnered with Facebook, the No.1 social networking site to launch an application to promote their brand new twin based game show - MTV Connected called �Celebrity Connect'! �Celebrity Connect' is an online application where MTV Consumers will be able to choose their celebrity look-alike from a range of sportsmen, politicians and Bollywood celebrities and this will be published as an update on their Facebook profile! All one has to do is log on to www.mtvindia.com/connected, use their Facebook access details & chose your closest match!
Not only that, the celebrity with the maximum claims on look-alikes and the closest match of a consumer with a celebrity will be featured on MTV! Additionally end users of mtvindia.com will also be able to rate and comment on the celebrity connections. For Facebook, this is one of the first tie-ins to a reality game show in India.
Says Anuj Poddar, Senior Vice President - Digital Media, Viacom18 Media Pvt. Ltd., Celebrity Connect gives MTV and Facebook users a chance to combine the best of both worlds Technology plays a huge role in the lives of our target audience and what better way to engage them than connect them to their favourite celebrities!...
Adds Meenal Balar, International Marketing Manager for Facebook, We are excited to see MTV's �Celebrity Connect' powered by Facebook. Using Facebook Connect, users can now register to connect with their top celebrities in 2-clicks, and easily share and discover celebrity choices with their Facebook friends. This is a great way for MTV India to create deeper social engagement on their site through Facebook technology....
In the past, MTV's digital initiatives include Roadies Battleground 1 and the recently launched Roadies Battleground 2 - the online battle for fame, glory and cold hard cash! �The Slap Raghu game' was also immensely popular, where one got a chance to virtually slap the most hated man on television – Raghu Ram. MTV's digital initiatives focus on creating opportunities that connect to real people & situations, giving the ordinary man a chance to do something he wouldn't dare do in real life!
