MTV launches 'Sony Ericsson MTV Roadies Battleground 2'
MUMBAI: MTV, the unsurpassed youth destination brings to your computer screens �Sony Ericsson MTV Roadies Battleground 2', the biggest, most brutal battle on the internet! Get ready for the tasks, twists, plots and politics of Roadies, which you can participate in from the comfort of your home! Log on to www.mtv.in.com/rbg for your chance to audition online and compete with warriors across the world for cash, goodies and a chance to skip the crowd at the Roadies 7 auditions!
13 Roadies Battle Ground Warriors will be chosen to enter the battleground where they will be given video tasks twice a week. From �Choco Licko' where the task is to apply melted chocolate to your face and hair and get someone lick it clean off your face or �Awkward Backward' where you flip your clothes backwards and wear them, put on a mask on the back of your head to complete the look Tasks range from crazy to funny to just plain bizarre!
Says Ashish Patil, GM MTV India and Sr. VP Creative & Content, Roadies has an extremely loyal online following and the fan base just gets bigger with every season. Roadies Battleground gives everyone and anyone a chance can become a Battleground warrior and experience what it takes to be Roadie, so log on now!...
This time around Battleground 2 will be conducted across various social networking platforms targeting a larger base. The Battle will run on a specially designed micro site www.mtv.in.com/rbg with task videos, video diaries, consumer votes and more, while the discussions would happen on Orkut/Facebook, regular updates on Twitter, and the Behind the Scenes action on the official blog blish.in.com/mtvbattleground.
The videos of the tasks would be put up on the website and the audience would have the control who gets the immunity. All the drama, politics and masala come forth as the Warriors plot, conspire and backstab their way further into the battle ground and walk over the fallen Warriors. The battle rages on till ONE Warrior emerges as the Ultimate Survivor of the Battleground and walks away with cold hard cash and a direct entry into the personal interview round of the Roadies 7 auditions. Last year's winner, Aniket, failed to capitalize on his win but runner-up Roop Bhinder went on the journey to Hell Down Under! Get ready…you could be next!
