MUMBAI: American Express announced today that it has launched the Amex Entertainment channel on Facebook that will provide its community of music fans and cardmembers with access to exclusive ticket offers, insider updates and innovative experiences with some of the biggest names in music. Content on the channel is being created in partnership with Billboard and Billboard.com. Billboard's Facebook page will also feature the Amex Entertainment channel, combining the best of entertainment access from American Express with Billboard's exclusive music content, unique artist relationships and authoritative voice in the music world.

"The Amex Entertainment channel on Facebook brings to life the access, offers and experiences American Express Cardmembers have come to expect, and it provides a destination for all of our fans to interact with each other and their favorite musical artists," said Pepper Evans, Vice President, Digital Brand & Social Media Development, American Express. "Adding Billboard's credibility and creativity to the site makes it a true destination on Facebook to find the best in music information and access."

"We're thrilled to be working with American Express to provide the passionate music fans who visit Billboard.com and Billboard's Facebook page with an even richer content experience through the Amex Entertainment channel," said Lisa Ryan Howard, Publisher, Billboard. "This partnership showcases the power and unique entertainment access of both brands, and offers fans new exciting and engaging social opportunities via Facebook and Facebook Like button embeds on Billboard.com."