MUMBAI: Actor Ila Arun and Producer Leslie visit Goa to promote her film �West is West', selected as the opening film of IFFI 2010, organsied by Directorate of Film Festivals in partnership with Entertainment Society of Goa.

The film also stars Om Puri, Aqib Khan, Linda Bassett and Jimmy Mistry, will open the IFFI 2010 at a formal inaugural function attended by union railway minister Mamta Banerjee and veteran Bollywood filmmaker Yash Chopra.

The film highlights the pain of women across the world and has Ila Arun playing Om Puri's second wife 

Commenting on �West is West', Ila Arun said that the movie had been screened at Toronto, Abu Dhabi and London film festival and gathered rave reviews. People have said that it is better than earlier movie. Some say that it is as good as East is East (its prequel). Nobody said that they were disappointed with the film at these festival screenings,... she quipped. For me it was a great platform, people who came to see the screening came with great expectations,... she further said.

Director Andy DeEmmony's `West is West,' is a sequel to `East is East' produced in 1999 which was directed by Damien O'Donnel and also starred Om Puri and Jimmy Mistry, an actor of Indian origin.

Set in Manchester of 1975, �West is West' deals with the father's worry about his 15-year-old boy, who he believes is turning his back on his Pakistani heritage and therefore decides to take him to the country of their roots.