MUMBAI: Fever 104 FM has joined hands with the Kolkata Knight Riders in the forthcoming Indian Premier League. Fever 104 FM enjoys a reputation of being the most cricket-friendly station, and with this partnership an exciting time now awaits radio listeners in Kolkata.

As Official Radio Partners, Fever 104 FM promises to bring the cricketing heroes closer than ever for cricket friendly fans in the city of Kolkata. Fever 104 FM goes hand-in-hand with cricket and is all set to host a series of exciting on-air and on ground promotional initiatives and promises to bring alive the fun and thrill of the game for the listeners in Kolkata also this time.

Juhi Chawla, co-owner of the Kolkata Knight Riders shared her excitement, Fever 104 FM is the Official Radio partner for Kolkata Knight Riders and has planned lots of special features for its listeners. They have something special in store for everyone in this IPL season - from a chance to win tickets, go on a date with a Knight Rider and much more. Lucky little kids can come and watch the Kolkata Knight Riders play and click pictures. If I was a kid, then I think this would have been the biggest chance that I would have ever got. So stay tuned to Fever 104 FM and let's have a great season ahead!...

Mr. Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, said, It gives us immense pleasure to join hands with Kolkata Knight Riders. We are looking forward to a great season ahead and have planned a host of exciting promotions and activities for our listeners in Kolkata. We have tremendous experience in presenting cricket in a never-before avatar and we look forward to bringing alive the IPL action for our listeners in Kolkata too. From exclusive interviews, a chance to meet the players and the biggest radio innovation of an audio blog with Dada, all the action is going to be on Fever 104 FM this IPL!...

Commenting on the association, Mr. Jay Mehta, Co-owner of Kolkata Knight Riders said, We are very happy to be partners with Fever 104 FM here in Kolkata, and we look forward to a long association between the Kolkata Knight Riders and Fever 104 FM....