MUMBAI: Fever 104 FM, better known as Delhi's No. 1 cricketing destination adds on to the excitement of the Indian Premier League with its unique 'Ticket Taxi' initiative.

As the official radio partner of the Delhi Daredevils team, Fever 104FM exemplified yet another distinctive approach to reach out to their fans in the city and bring forth the fervor of cricket, giving them the opportunity to get up-close and personal with the Daredevils. The Fever 104FM �Ticket Taxi' entails enthusiastic cricket fans and listeners to spot and hail the Ticket Taxis to win free tickets to the Delhi Dardevils matches. This activity successfully strengthens Fever 104FM's association with the Dilliwallas and their passion for cricket.

Fever 104 FM found the winners from the areas of Kirti Nagar, Kamla Nagar, Dwarka and Mayur Vihar. Jaspreet, the excited and lucky winner from Vasant Vihar said that "I am an ardent listener of Fever 104 FM.I was unaware of the fact that by just spotting a red painted, Fever 104 FM taxi could help me win tickets to a much awaited Delhi Daredevils match and give me an opportunity to watch the daredevils play live. The sight of a red painted Fever 104 FM taxi was extremely unusual and attractive. I am looking forward to go and watch Gautam Gambhir play the game. I am extremely grateful to Fever 104 FM to give me this oppurtunity."

Mr. Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, said, "As a part of our special features planned for our home team-Delhi Daredevils, Ticket Taxi was an exclusive activity to provide the listeners and the fans an opportunity to watch the Delhi Daredevil matches live in the stadium. We came across interesting and enthusiastic fans willing to do anything to go and watch their cricket heroes live in action."