MUMBAI: Fever 104 FM is once again setting an example of path breaking programming with its exciting new initiative titled �Shraddha Jothe Coffee Thindi'. With this new promotion, Fever 104 FM is all set to give its listeners an on-air experience of the city's most popular breakfast joints.

Living up to the idea of a breakfast show aptly, RJ Shraddha is hosting her morning show in a most unique manner from the city's popular breakfast places like MTR, Adiga's, Vidyarthi Bhavan, Airlines Hotel, Adyar Anand Bhawan and others. Through this 10 day activity from (2nd November,09 to 13th November,09)  , 10 different breakfast places are being covered and RJ Shraddha is interacting with customers, manager/owner, waiters and the chefs as they share with her the history, the delicacies and their love for these restaurants. With this delightful and lip-smacking two week initiative, Fever 104 FM is indeed making Yella Mornings, Good Morning with Sakkath Sakhi Shraddha.

Speaking on this novel initiative, Mr. Neeraj Chaturvedi, National Marketing Head said, With this initiative, we intend to bring fun-filled mornings for our listeners in Bengaluru. Further escalating Rajyotsavya celebrations, we conceptualized this idea to increase our proximity with Kannada audiences & listeners. Making it a truly delicious affair, our Kannadiga listeners can now kick start their mornings with RJ Shraddha and catch all the live action about Bengaluru's most exotic breakfast places on Fever 104 FM. Promising exclusive mornings to our listeners, �Shraddha Jothe Coffee Thindi' is on its way!...