MUMBAI: MY FM always makes it a mark that it touches all the aspects of being the helping hands for the needy. This time it's an initiative taken by MY FM's Chandigarh station. With a strong reach across the city MY FM called up the masses to join hands with their team to step up and aid the flood affected areas near Chandigarh, primarily Ambala.

With 94.3 MY FM's the On Air promotion of Ek Koshish Dil Se, Zindagi Ke Liye... waves were created through the campaign that brought in an overwhelming response from its many listeners across the land of Punjab.

Through this campaign, listeners all across the city poured in help through donating clothes, eatables, water bottles, etc for the affected. With the sheer dedication to take this campaign ahead, Team MY FM's efforts were also noticed by Ambala's SP Mr. Shashank Kanah who actually gave the permissions to go forward in distributing the collected material for the needy 
Ambala's SP Mr. Shashank Kanah exclaimed, It's a brilliant effort by team MY FM to bring forth such a wonderful idea of creating oneness at the time needed, my heartfelt thanks to the team and listeners for having been so supportive at this hour of crisis...

Commenting on the initiative, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) says MY FM has been on the forefront when it comes to social service. Through these initiatives, we have chosen to focus on giving back a little to the society and showing them how to live Jiyo Dil Se! It's heartwarming to see the spirit of these people and through the �Koshsih Dil Se!' initiative; we are planning to really make a difference....