MUMBAI: DIY Media, a leading provider of innovative social commerce tools for the global entertainment industry, announced today that it has launched its first product platform, DIY Music.

DIY Music provides a direct-to-consumer digital music, Social Commerce and marketing platform for artists, labels, music publishers and distributors. With DIY Music's suite of Powerful tools, customers can quickly build highly customizable portable music download storefronts for social network sites like Facebook and Twitter, or on websites and blogs. Storefronts are also accessible using Android-based handsets and tablets. Customers can learn more and sign up today at www.diymusicplatform.com

DIY Music employs cloud-based technology to enable professional media management and content fulfillment with DIY's advanced widget, backed by Amazon's Web Services and Payments ensuring a simplified in-site checkout process and download. DIY's innovative, soon to be released, Friends Of Friends program allows content owners to quickly expand their points of sale through social networks and fan communities.

David Robb, CEO of DIY Media, stated: We believe that the music community will quickly embrace the opportunities for expanded reach, conversion and monetization that DIY Music provides. With DIY's advanced tools and platform, users have the flexibility to sell individual tracks, albums or entire catalogs – even the option of selling WAV files – while controlling pricing and territorial availability. It truly gives the content owner the ability to Do It Yourself and changes the way music is sold....

Customers can sign up now through www.diymusicplatform.com and upload and prepare their content for sale in minutes. DIY Music allows for high volume uploads supporting catalogs from single songs to millions of tracks.

Robb added: DIY has significantly advanced the opportunities for download sales. With DIY's suite of services, any content owner can quickly reach their fans, who in turn can reach their friends. Artists and content owners can access an entirely new audience with every widget and storefront they create....