RnM Team    02 Mar 09 13:50 IST

MUMBAI: While BIG 92.7 FM celebrates SlumDog's Oscar win across its 44 station along with the rest of the nation, the network also celebrates its continued leadership position in Bangalore & Kolkata. BIG FM has further strengthened its leadership position in Bangalore & Kolkata across key parameters and has clearly proved to be the No. 1 choice of listeners. The latest RAM reports show that BIG 92.7 FM continues its dominance in both these cities for the last 34 consecutive weeks across 12+ in Bangalore & 12+ ABC in Kolkata.

BIG 92.7 FM Bangalore's continued dominance is a result of the consistent quality of content and music that is delivered. The last few weeks witnessed initiatives like – Sankranti festivities on air - Bitti Harusha Idi Varusha, followed by a RWA activation exercise targeting housing colonies in Bangalore where our RJ's host the show from, the Musical Parade on Republic day, the exclusive radio partner ship with the city's biggest annual event - Bengeluru Hubba and much more.

BIG FM's innovative interstitials and excellent music mix coupled with widespread on-ground connect through college tie ups, corporate connect programs, residential welfare programs etc. have contributed to making it the un-disputed No. 1 FM Station in the city.

Brands in Bangalore - Average Share %

BIG 92.7 FM              - 24.36

Radio Mirchi              - 18.91

Radio One                 - 9.87

SFM                           - 8.87

Radio City                 - 8.30

Source: RAM, Wk 23'08 – Wk 7'09, TG 12+

The BIG 92.7 FM - Kolkata Station's new music positioning, Moner Moto Gaan - songs that the people of Kolkata desire, is a hit and working excellently with audiences. The Station's innovative on-ground initative called The Big Bazaar Activity connects with people at the Kolkata bazaars every Saturday through a live show wherein one lucky listener stands a chance to win fresh fish as a prize and has worked excellently for the Station. On air character, POLTU which has become popular due to his unique delivery style talks about a topic basis the current vibe. All this, coupled with the melodious music mix and the jocks on the station continue to grow the share of the Station in the market

Brands in Kolkata - Average Share %

BIG 92.7 FM        - 21.10

Radio Mirchi        - 17.18

Friends FM          - 15.48

Red FM                - 10.44

Source: RAM, Wk 23'08 – Wk 7'09, TG 12+, SEC ABC


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