MUMBAI: It was victory time for Rashmi, V Kranthi Kumar, Raj Dongre and Sanjay Mondal as they came reining winners at BIG 92.7FMs greatest endurance test aptly titled'Chipak Ke Jeeto'in association with Hyundai Motors'newly launched Hyundai i10. The three days of high voltage excitement finally came to an end today with the announcement of the winners.As per the Limca Book of Records, one winner would be selected from across the 3 cities of Mumbai, Delhi and Hyderabad and the winner was Raj Dongre from Mumbai. As promised, he will have his name listed as a record holder in the Limca Book of Records for his endurance and winning the contest by remaining touched to the car for a record breaking 72 hrs and 50 minutes hours. Close competition was received from Sanjay Mondal from Kolkata.

Living upto its brand-line Suno Sunao, Life Banao! BIG 92.7 FM, India's No.1 FM Station in association with Hyundai Motors'newly launched i10 has hosted this ultimate endurance test, aptly christened - Chipak Ke Jeeto. The contest Chipak Ke Jeeto was a one of its kind challenge, allowing the contestant who remains touching the swanky new Hyundai i10 for the longest period, the opportunity to grab the keys and drive the machine home! Chipak Ke Jeeto conceptualized and presented by BIG 92.7 FM was held simultaneously across four major cities of Delhi, Mumbai, Hyderabad and Kolkata. The event was put together by BIG Events.

The contest weekend also had a host of celebrities visit the location, like Ashmit Patel, Kunal Khemu, Aabhas (Voice of India host), Aneek Dhar and Poonam Yadav (Saregamapa fame), Ayesha Takia, Shreyas Talpade, Shibani Kashyap, Rahul Vaidya rooting and cheering the participants, this apart from the families, friends and local populace. While the other cities also had their set of glam quotient at the contest with Choiti Ghoshal, Monami Ghosh, Bhaswar Chatterjee, Suman Banerjee, Sudipa Basu, Sudeshna Roy, Suchita Raychaudhury, Chaitali Dasgupta visiting the contestants in Kolkata and actor Raja, Tamanna, Monali, Gayatri (Happy Days fame) in Hyderabad.

Commenting on this culmination contest Mr. Anand Chakravarthy, Vice President, Marketing - BIG 92.7 FM said, "Chipak Ke Jeeto is an innovative and highly challenging contest which has culminated with great ?©lan across the 4 cities. The response received across the cities has been overwhelming with crowds thronging the venues'to cheer for the participants. We have always believed in creating exciting formats to entertain our listeners and this has been one such of our initiatives in association with Hyundai Motors', latest exciting offering - the Hyundai i10. This event that happened simultaneously across 4 stations, is truly Life Banao offering from BIG 92.7 FM that lived up to our promise of delivering a unique entertainment experience to our listeners."

The selection process for this high voltage contest began a month prior across the cities. To register for the contest, users had to call the IVR Number 5055454 through GSM phones or 51234927 through Reliance phones and register for the contest. The eligible entries had to undergo medical tests and counseling sessions, before the short-listed finalists were announced. The Station had also organized training sessions to ensure the participants have all the gearing up and preparations required, before the D day. The finalists then had to compete with each other to win the car from January 11, 2008 across all 5 locations.'Chipak ke Jeeto'. The entry phase saw people from across the metros seeking participation in large numbers.