MUMBAI: 9XM, India's ultimate Bollywood music destination, continues to lead the youth music space in India. As per the latest TAM data for Hindi Speaking Markets (HSM) for Week 43, 2010; 9XM has not only maintained its lead by GRPs, but has also garnered the highest time spent across the key youth segment 

Per TAM data for Week 43, 2010 (HSM), in CS 15-24 yrs:

9XM – 26 GRPs & Time Spent - 28 mins;

B4U Music – 17 GRPs & Time Spent – 20 mins;

Bindass – 24 GRPs & Time Spent – 24 mins;

Channel [V] – 21 GRPs & Time Spent – 24 mins;

MTV – 26 GRPs & Time Spent – 23 mins;

Music India – 8 GRPs & Time Spent – 15 mins;

Zoom – 15 GRPs & Time Spent – 19 mins;

Mastiii – 24 GRPs & Time Spent – 27 mins.

The weekly GRPs and time spent endorses 9XM's belief that Bollywood music is still the most preferred option on a music television channel. 9XM also enjoys a lead position in the demographic segment of CS 4+ yrs.

Per TAM data for Week 43, 2010 (HSM), in CS 4+ yrs:

9XM – 17 GRPs & Time Spent - 26 mins;

B4U Music – 14 GRPs & Time Spent – 22 mins;

Bindass – 15 GRPs & Time Spent – 19 mins;

Channel [V] – 11 GRPs & Time Spent – 17 mins;

MTV – 15 GRPs & Time Spent – 18 mins;

Music India – 5 GRPs & Time Spent – 13 mins;

Zoom – 9 GRPs & Time Spent – 15 mins;

Mastiii – 17 GRPs & Time Spent – 23 mins.

9XM's avant-garde audiovisual experience has continued to captivate viewers across the length and breadth of India.