MUMBAI: 9X Jalwa, music channel completely dedicated to Timeless Bollywood Hits, is airing 8 hours of content every day, dedicated to India's First Super Star – Rajesh Khanna.

Starting Thursday, 19 July 2012, 9X Jalwa will showcase the super-hit songs of Rajesh Khanna. The Channel has also created special programming that will run in the form of vignettes all through the day.

Speaking on this initiative 9X Media Group Sr. VP & content head Amar Tidke said, "9X Jalwa will pay a tribute to Rajesh Khanna from Thursday, 19th July till Sunday 22nd July. The 3-day special on 9X Jalwa is our tribute to this unchallenged monarch of Indian cinema who introduced us to the term 'Superstar'.